Columbia, SC – December 2013: Essex Homes, Inc. announces the addition of Laurence P. Wisdom, as President of the Columbia Division. Mr. Wisdom is relocating from Lancaster, Pennsylvania, where he has served as President of Keystone Homes, Inc., since January 2007.
Mr. Wisdom joined Keystone as the first non-owner President in its’ history and managed to stabilize and expand their growth during the economic recession. Keystone built over 2000 homes during this time period and was recognized as a Top 100 Builder. Keystone is ranked as the #1 homebuilder and has been the regional marketplace leader for seven years in a row (2007-2013) by the CP Business Journal.
Prior to Keystone, he served as the Key Strategic and Operations leader for Neumann Homes. During his time with Neumann, the company doubled in size, and expanded to four states.
Throughout his career in the homebuilding industry, he has contributed to and improved gross margin and net profitability, reduction in hard cost, design options simplification, increased sales and closings, improved customer satisfaction, successful land acquisitions and improved production cycles.
Mr. Wisdom has worked in the homebuilding industry since attending Aurora University and Marmion Military Academy. From Field Laborer to Customer Care Manager to Construction Superintendent, Larry has experienced homebuilding in the trenches. He has also worked as a New Homes Salesman and Sales Manager. His work history has allowed him to experience all aspects of the building process from behind the scenes to the front lines. He looks forward to becoming a part of Greater Columbia and promoting its’ growth and success through Essex Homes.